One of the key objectives of the website is to collect as many email addresses as possible of the people who your charity supports. This is so that your can reduce the cost of communicating with your service users, improve its accessibility and communicate more effectively. There are two key problems to be tackled:

The second problem of creating an incentive requires some action on your part though we would make this suggestion. Run a competition whereby to enter an individual has to visit your website and enter their email address, create a user and optionally other details. A prize appropriate to your charity would be a good idea. We would suggest publicising the competition by:
You may have much better ideas!
Click bulk mailing to see how you send information to the email addresses you have collected.